Responsibilities

• Support your squad in creating, managing and executing social strategies by guiding the overall brand initiatives into campaigns on appropriate social media channels.
• Ensure your social agency to create, curate, develop and manage social content (digital images, photography, video and copy).
• Oversee proof-reading and approval of monthly social calendars, adhering to the client’s brand voice and tone.
• Development of social media playbooks and posting calendars for our client to ensure continuity of efforts and deploying central thematic stories.
• Review monthly/quarterly/annual reports and planning and be able to respond to any questions about the plans to senior management.
• Oversee the deployment of influencer marketing strategies that expand user base and create excitement.
• Contribute to the development of meaningful, shareable content that incites action and engagement on social channels.
• Look for non-traditional opportunities for brand distribution (podcasts, events, forums, etc.)
• Collaborate closely with content and SEO team leads for unified distribution of content and link building opportunities on social.
• Maintain up-to-date analytics and reports on all social accounts, with continuous optimization toward key audiences and objectives.
• Daily monitoring and engaging within social agency, with continuous optimization and recommendations.
• Conduct ongoing competitive intelligence analysis.
• Ongoing analysis of social data and metrics; issuing weekly, monthly and yearly reports and executing appropriate strategies and recommendations for improvement.
• Creating benchmarks and forecasts by campaign.
• Keeping abreast of industry trends, insights, topics and best practices.
• Weekly one-one sessions with other social specialists, and regular squad meetings to share updates and best practices.
• Trouble-shooting issues when they arise, seeking the best solution for the client.
• Social listening monitoring through Talkwalker to track brand sentiment, identify influencers, and provide insight to senior management.
• Social vendor sourcing and onboarding where required.
• Business case support and reviews before sending to commercial for approval.
• Act as point of brand contact during site outage issues if they occur.
• Work with the CS team to support customer satisfaction.
• Support efforts on expanding brand community initiatives.
• Work with teams on identifying press release opportunities.
• Desirable but not necessity: Influencer management.

Qualifications

• 4+ years in a similar capacity with a medium to large scale Marketing organization.
• Bachelor’s degree or equivalent work experience.
• Agency management experience and sports knowledge are considered a huge advantage.
• Knowledge of all social media platforms (including Facebook, X, Instagram, TikTok, Snapchat, Pinterest and YouTube).
• Demonstrated experience with social media content creation across various channels and media types.
• Experience building and growing brands on social media.
• Strong track record of managing resources including budgets and personnel.
• Ability to prioritize tasks in a fast-paced environment.
• Motivated individual, comfortable with rapid changes.
• Experience managing multiple projects at the same time and proven time management skills.
• Regular, consistent and punctual attendance.
• Able to work nights or weekends/variable schedule when necessary if social media emergencies arise.

This is a fantastic opportunity to join a growing agency based in Halifax.

The company offers a competitive annual salary, group term life insurance, medical and dental benefits and long-term disability coverage, RRSP contributions, wellness allowance and much more!

If this sounds like the ideal position for you then apply today!

We are committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanent residents.

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