Responsibilities
- Manage consumer insights projects by providing subject matter expertise in the development and implementation of high-quality proprietary research
- Participate in research requests, evaluations and build project briefs to engage all relevant stakeholders.
- Participate in the development of a methodology specific to each project.
- Manage trackers to monitor market metrics and brand performance
- Produce and deliver insights projects that summarize complex research findings into short and clear actionable information, adapted to audiences
- Combine primary research with other sources available (desk, BI) to elevate the depth and strengths of insights
- Participate in the evaluation and use of syndicated products
- Ensure quality assurance for various deliverables produced by or for the team (peer reviews)
- Work with the team to increase visibility of insights, supporting customer centric and fact-based decision-making.
- Continuously seek improvement for the team’s activities and operations.
- May be required to manage and work with external vendors.
Qualifications
- Bachelor’s degree in related fields and min 7 years’ experience or equivalent combination of education and experience. Msc or MBA an asset
- Enthusiasm for online businesses and highly motivated in developing knowledge about various topics and industries. Suitable business acumen expected
- Ability to set priorities, multi-task, handle pressure and obtain results. Commitment to meeting timelines.
- Ability to structure concise and clear results presentations based on large amounts of information
- Strong attention to detail and critical thinking. Must be comfortable with both qualitative and quantitative information
- Knowledge of marketing research, basic statistical analysis and analytics required
- Knowledge of various secondary information sources, and capability to continuously seek and learn new sources
- Comfortable in a decentralized structure where results are based on cooperation, collaboration, and influence of others.
- Ability to present ideas, conclusions and recommendations with clarity to diverse audiences.
- Excellent written and verbal communication skills
- Ability to travel up to 10%
This is a fantastic opportunity to join a growing agency based in Halifax.
The company offers a competitive annual salary, employer paid premiums for Head and Dental benefits, RRSP contributions, wellness allowance and much more!
If this sounds like the ideal position for you then apply today!